Why does CCLI matter to Labels and Publishers?
There was a time when church worship leaders, pastors and administrators didn’t necessarily have the clearest picture about their rights to use Christian content and media; particularly when that material is the rightful property of labels, publishers, and songwriters. It wasn’t intended to be malicious. They simply didn’t know. That is, until CCLI came along.
We’ve made licensing clear and discovery easy. We establish direct access to audiences that otherwise may not be familiar with your artists’ content. We work with you to develop agreements that are legally compliant and equitable for all parties. Together, those services benefit Labels and Publishers.
“CCLI has the vision and potential to be the most significant music resource to a post-modern church living in the throes of a global spiritual awakening.” — Martin Smith
What does CCLI do for Labels and Publishers?
Through our copyright licences and SongSelect, CCLI opens new channels of distribution to an audience of more than 250,000 churches worldwide. We work with labels and publishers to establish agreements that are legally compliant and equitable. We aim to license and honour the best Christian content available by building on a relationship network that includes more than 3,000 publishers with more than 300,000 songs of worship. It’s about treating content owners and their artist talent fairly, legally, and honestly while at once discovering new markets for excellent product.
Beyond that, our offerings enable content and media owners to better understand how their product is being utilised while being properly compensated for the rightful use by churches, organisations and individuals worldwide.
CCLI provides the following to our Label and Publisher Partners:
- Greater access to new and growing markets
- Fair and equitable compensation for legal product usage
- Eases the discovery process for potential buyers and artists seeking representation
- Enhances research and development efforts
- Reporting on what product is being purchased and how it is being used
